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Direct Selling in the UK

This survey data relates to the Direct Selling of consumer goods during the calendar year 2006 to private customers in their homes and at places of work in transactions in which a sales person:

• Either demonstrates the product or presents a product catalogue
• Collects an order
• Collects payments for goods or arranges for payment or credit transactions
• Delivers the product or arranges subsequent delivery, either personally, through the company or through a home party hostess
 

Industry survey 2007

Industry Trends
In 2006 the total volume of direct sales in the UK has doubled over the past decade.
 

Retail Transactions
In 2006, 101 direct selling businesses, accounting for 90% of total sales, accounted for 95 million individual retail transactions at an average value of £21.71
 

Category Value and Range of Products Sold Retail Sales
(incl VAT)
£ million		 %
Personal Cosmetics, fragrances, skincare, jewellery, ladies & children's clothes and other personal items 595.4 8.8
Food Frozen and other foods 46.2 2.2
Wellness Nutritional, supplements, diet plans & other products 151.2 7.3
Household Security, water treatment, energy saving, electrical, home decorative, furnishings, cookware, tableware, kitchenwares, home & car cleaning, other household 344.5 16.7
Family Books, toys, games, audio, video, financial, other household products and business aids 211.5 10.2
Services Telecoms & utilities 714.7 34.6
Total All products & services 2063.5 100%


Sales Personnel - Numbers of self employed Direct Sellers at 31 Dec 2006

Hours Worked Numbers %
Full Time (over 30 hours per week) 44,700 10.6
Part Time (under 30 hours per week) 374,800 89.4
Total 419,500 100


Selling Methods

Method £ million %
Person to Person 1838 89
Party Plan 225 11
Total 2063 100

Research published by Direct Selling Association © Copyright 2008
 

Industry Surveys

DSA Publications

The Direct Selling Association has a variety of information on the Direct Selling Industry in the UK, with annual surveys, research papers and books on the subject. The DSA’s annual survey is available in full length or overview formats. The data relates to the direct selling of consumer goods in the UK during the specified survey year.

SURVEYS

'Direct Selling In The United Kingdom'

• Industry Survey for Year 2000
• Industry Survey for Year 1999
• Industry Survey for Year 1998

Overview - £ 5.50 each (p&p included)
Full - £20.00 each (p&p included)
 

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