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DSA in the News - 2014 

Good to Know - 29th December 2014 
Win a £250 Goody Bag from the DSA! 
The Direct Selling Association has arranged another competition in conjunction with Good to Know to win one of our popular 'Goody Bags' crammed with products from our member companies.  
Daily Mirror - 24th December 2014 
How do I expand my business through party planning? 
Biz Bureau, a feature in the Daily Mirror that offers advice to small businesses featured a question from a lady looking to expand her business through party planning. The DSA is recommended by the Daily Mirror as the contact for this route to market, re-enforcing the credibility of the direct selling industry and the opportunities that it can provide. 
Huffington Post Lifestyle - 23rd December 2014 
Win a Goody Bag from DSA UK worth £250 
Huffington Post are running a competition for readers to be in with a chance of winning one of our fantastic 'Goody Bags', filled with £250 worth of wonderful products from a wide variety of our Member Companies. 
BBC Radio Gloucestershire - 19th December 2014 
Interview with Kerry Timms, case study from Stampin' Up! and Lynda Mills, DSA Director General  
Kerry spoke about her life as a direct seller, including key messages about how she has been able to work around her family commitments and grow her business with the support of Stampin’ Up! and other sellers. 
Lynda included key messages about the growth in demographics, the DSA code of conduct, and low risk approach to business. 
Click here to listen to the interview from 01:48:00- 014:56:33, with Lynda’s interview from 01:52:05-01:54:15 
Daily Mail - 18th December 2014 
Direct Selling is included in an article highlighting the opportunites for part-time work 
At this time of year there are a lot of people out there looking for a bit of extra cash to help with the expense of Christmas. Direct Selling offers the perfect opportunity to earn money with demand for goods from our member companies high in the run up to the festive period. 
Oxford Times - 27th November 2014 
Diana and Geoff Page from Forever Living lead an article on the latest trends from the industry 
The Forever Living Distributors have created a comfortable lifestyle for themselves. After five years, Geoff joined Diana in the business full time and have now built up a team of 8000 fellow direct sellers. 
The article also features some key facts about the industry from Lynda Mills, Director General of the Direct Selling Association, highlighting the diversity of people involved. 
Daily Mail - 27th November 2014 
The Pampered Chef features in an article on business start ups 
Vanessa Sayers, a Pampered Chef Consultant since 2002, tells the story of how she started her business and built her team. Start up cost is just £125 and is ideal for anyone interested in selling high quality kitchen equipment, tableware and cookware through hands-n cooking shows in host's homes. 
DSA UK wins European Direct Selling Association of the Year 
The UK Direct Selling Association has been named European Direct Selling Association of the Year for its work in promoting and supporting direct selling. 
The DSA beat off 27 other national DSA's to win the award at the European Direct Selling Association (Seldia) Annual Conference. 
The UK DSA team, led by new Director General Lynda Mills, was praised for broadcasting positive messages about direct selling and showcasing the industry to new sectors including under 25's, men and over 50's. The association's work to support member companies with initiatives such as the DSA annual conference, awards, seminars, advice and education were also highlighted. 
Lynda Mills, Director General said, "The UK DSA team are truly passionate about direct selling and we are thrilled to have been named European Direct Selling Association of the Year. Direct selling is booming in the UK with over 400,000 people involved in the industry and we are committed to helping both these individual direct sellers, and our 60 member companies to thrive." 
Director General of the UK DSA, Lynda Mills (centre) accepts the award 
Seldia Awards PartyLite Europe with ASTRA 2014 
PartyLite named best direct selling company 2014 in Europe 
European direct sales association Seldia has selected PartyLite as the best European direct selling company in 2014. During the association‘s annual conference in Brussels/Belgium in early October, Martin Köhler, PartyLite President Europe, accepted the prestigious ASTRA award from Seldia’s chairman & CEO of Swedish company Oriflame, Magnus Brännström. 
In paying tribute to the winner, Brännström highlighted the strong similarities between the PartyLite business model and the goals Seldia works hard to achieve: primarily the promotion and further development of the direct sales model across Europe including the social welfare and economic aspects for direct sales professionals, especially the active support of career opportunities for women 
Above: Magnus Brännström, Chairman SELDIA (right) handed over an ASTRA from SELDIA to Teresa Jimenez, Spanish member of the European Parliament (left) and Martin Köhler, President PartyLite Europe (middle) 
House Beautiful - 29th September 2014 
Make Your House Beautiful with another chance DSA Goody Bag 
House Beautiful Magazine is now also offering you the chance to win a DSA Goody Bag worth over £250! Read the article below and then go to the website here to enter the competition. Good luck! 
Look Magazine Online - 18th September 2014 
Look Magazine Online Gives you the Chance to win another DSA Goody Bag 
Look Magazine is giving you the chance to win another one of our fabulous DSA Goody Bags worth £250 by reading their article and answering a question about the Direct Selling Industry. If you get the question right, you will automatically be entered into the prize draw.  
Read the full article and read the competition here
BBC Radio Northampton - 8th September 2014 
DSA UK Director Lynda Mills Speaks on BBC Radio Northampton 
Interview with Lynda Mills about the rise in direct selling in the UK. Lynda includes numerous key messages including new trends and demographics and reasons why so many people are entering the direct selling industry. 
There are also interviews with Dolores Sanders, a local Herbalife seller and a representative from Avon. 
From 01.40.00-01.47.00 with Lynda’s interview at 01.43.48 
The Observer - 8th September 2014 
From Wine to Knickers, Direct Selling has come a Long Way 
Sixty years after the first Tupperware Party, the Direct Selling Market is booming. But how easy is it to make a living? 
For women in post war 1950s Britain, innvitations to parties at their friends' houses were coming in thick and fast. Tea and cakes were disshed out - and so were plastic boxes. The aim of the hostess was to sell an innovative brand that had come over from the US and still survies today - Tupperware. 
WM Magazine - 21st August 2014 
A Woman at the Helm 
Lynda Mills is the first woman to be appointed Director General of the Direct Selling Association since it was set up 49 years ago. 
Lynda says the appointment of a woman, and a mum at that, to head such a female-dominated industry - 75% of direct sellers are women - is significant. “I think it is quite important that I am a mum,” she states. “I have had to juggle bringing up my daughter with earning a living. I understand first hand how difficult that is and what opportunities there are in direct selling. I can relate as a female. Women are often not just bringing up children, but managing a household. It’s like running a small business and direct selling is just an extension of those skills. I can talk from experience about that.” 
Reveal - 20th August 2014 
New DSA Goody Bag Competition! 
Reveal are the latest magazine to join our competition for a DSA goody bag worth over £250! The competition is easy to enter. All you have to do is read the article using the link below and answer the question for a chance to win. 
Various Press - 20th August 2014 
DSA Survey Data Featured in Many Articles 
The recent survey results from the DSA have been featured across several press articles including 'Making Money Online', 'Work for Mums' and 'Fresh Business Thinking'. 
All five articles can be read using the links below. 
Mail on Sunday - 10th August 2014 
Mail on Sunday Reports the Rise Older People Joining the Direct Selling Industry 
Ding dong, Avon calling! Doing this type of work is more appealing than ever for older people with the number employed selling directly to the public showing a sharp increase. 
Doorstep trading, used by companies like cosmetics firm Avon, is an increasingly popular way for the over-50s to earn money, according to the Direct Selling Association. 
Moneywise Magazine - 8th August 2014 
Moneywise Magazine Features Direct Seller of the Year Daniel Spiller of Herbalife 
Moneywise magazine has writter a guide to being self employed which can be dowloaded below. It shows the advantages of the Direct Selling industry and the flexibility it offers as well as featuring an interview with Direct Seller of the Year, Daniel Spiller of Herbalife. 
Bestdaily.co.uk - 8th July 2014 
Word Continues to Spread About DSA Goody Bag Giveaway 
Direct selling is where goods are sold direct to consumers outside of a fixed  
retail environment. This thriving industry generates in excess in £2 billion a  
year, and is currently the UK’s largest provider of part time work, with 400,000 people involved. 
WFM Business Community - 27th June 2014 
New DSA Director General Features in Online Publication  
The Direct Selling Association (DSA), the trade body for direct selling in the UK has announced that Lynda Mills has been appointed as its new Director General. Lynda, who has been Deputy Director of the DSA since 2010, will take over the role following the retirement of Paul Southworth. Lynda is the first woman in the role in the association's 49 year history. 
WM Magazine - 26th June 2014 
Direct Selling - An Industry of Flexibility and Opportunity 
Lisa Simm was the main wage earner in her family and was working as a manager for a clinical research company before she had her son. She had a high-flying career travelling and living abroad. But when Joshua wa born in March 2011, everything changed and she is now leading her own direct selling team which she manages around her family life 
Daily Mirror - 30th May 2014 
Direct Selling featured as a Good Way to Make Money 
In the Daily Mirror 'Jobs' section, direct selling features as a great way to make money for anyone.  
The full article can be read below. 
Worcester News - 20th May 2014 
DSA Award Winners PSS in the News 
A county company has been named best supplier to the Direct Selling industry at a pretigious award ceremony. 
19th May 2014 
Goody Bag Competition Spreading the Word 
The DSA goody bag competetion is spreading through magazines and online publications. The latest include 'allaboutyou' 'Company' 'mumandworking'. 
All of the articles can be read below. 
13th May 2014 
Oriflame DSA Award Finalist Hits the Headlines 
A Huddersfield Business woman who sells Swedish cosmetics, skincare and fragrances by global beauty compnay Oriflame was among the finalists for an award from the Direct Selling Association. 
10th May 2014 
Calendar Girls Inspire Avon Ladies 
Women are daring to bare all to show beauty does come in all sizes. 
The Herald Plymouth - 7th May 2014 
Young Entrepreneur up for DSA Award 
Swedish cosmetics have helped land a city businessman a spot on the shortlist for a Direct Selling award. 
Press - 29th April 2014 
Press - Direct Selling Association cited as Reputable Trade Body 
The Direct Selling Association has been cited as a reputable trade body on the Lincolnshire County Council website. 
The Lincolnshire Trading Standards have teamed up with Lincolnshire Police, HM Revenue and Customs, the Environment Agency and the Department for Work ad Pensions in an attempt to crack down on rogue traders. 
Press - 11th April 2014 
DSA Articles Advise Mums on Direct Selling 
The DSA's Lynda Mills has written for 'Work for Mums' and 'Working Mums' on how to be a successful direct seller. 
Press - 25th February 2014 
DSA Goody Bags Go Down a Treat With Mums 
Direct Selling Competitions raise industry profile 
DSA Goodie Bag competitions are raising the profile of our industry with members generously contributing products to this promotion. 
Press - 18th February 2014 
Lynda Mills - "Starting Your Business" 
Direct selling is explained to readers by Lynda Mills. 
Ever wished you had more flexibility, or wanted to work for yourself? One way of doing just that is on the rise in the UK – direct selling. Direct selling is selling outside of a fixed retail environment, based principally on face to face contact with customers. 
Woman's World - 17th February 2014 
Goody Bag Opportunity with Woman's World 
Woman's World has teamed up with the DSA UK in offering this fantastic prize, in which one lucky winner will receive a goody bag full of treats from member companies, totalling at £200! 
The contents of the bag will include cosmetics, pampering and beauty products, household products and jewellery. 
Daily Mirror - 2nd January 2014 
Soft Paris Opportunity Features in the Daily Mirror 
New to London with no friends and a job that knocked her confidence, Emily Manning was becoming more and more depressed. 
Emily, 25, who now lives in Bounds Green, North London, says: “I’d left home in St Neots in Cambridgeshire to find something exciting but found myself in exactly the same type of work that I’d done for six years as a receptionist. 
“I’d come to London to find more ­challenging employment and progress my career  
but after a few months I felt I had moved all this way to become absorbed into the  
same routine.” 
In fact, it was worse than before. Emily says: “In my new job, there was such an enormous lack of team spirit or even simple friendship that I felt my confidence reduce each day. 
“I was mentally and physically drained every time I came home. I stopped caring; I felt it was all a waste of energy. 
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