The Direct Selling Association
Since 1965, the DSA has been the recognised trade
association for the Direct Selling channel of distribution. Today its
member companies account for 59% of total
Direct Sales.
Direct Selling is the UK’s largest provider of part time,
independent earning opportunities. It is an alternative channel of retail
distribution which accounts for sales in excess of
£2 billion every year and offers the public a wide range of
consumer goods and services.
Direct Selling businesses range from small companies to
large multi-national operations. From gas and electricity supplies to
clothes, toys and games to skin care and cosmetics, these are just some of
the categories of goods that are supplied through Direct Selling
companies.
DSA members are required to comply with two Codes:
DSA Consumer Code of Practice
This Code provides consumers with a level of protection that exceeds their
legal rights and has been approved by the Office of Fair Trading.
The DSA Code demands fair selling methods and the provision of an independent Code Administrator
whose judgements are binding on all members.
DSA Code of Business Conduct
This code covers the fair and honest promotion of independent business
opportunities in Direct Selling. The Code provides protection of
investments in business opportunities, that exceed those demanded by law.
The code is administered by the DSA's Independent Code Administrator.
Download
Direct Selling Business Opportunity Brochure
(PDF)
Leading the way
The DSA is committed to guiding the Direct Selling industry
forward and continuing to further strengthen its image and reputation by
promoting a better understanding of Direct Selling in an open and honest
manner.
Our Mission
‘The Association’s Mission is to protect, serve and promote the
effectiveness of member companies and the independent direct sellers
marketing their products and ensure the highest level of business ethics
and service to consumers.’
Our Vision
‘To see direct selling universally recognised and respected as one of the
finest methods of marketing to consumers.’
How to join the DSA
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about the DSA...