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Codes of Ethics 

There are two different codes which Member Companies and Direct Sellers comply with. The two codes are explained briefly below and their key features are pointed out. The full versions of each code can be downloaded and viewed at the bottom of this page. 
Consumer Code of Practice 
Check whether the order form and literature, shown to you by a direct seller, carries the DSA logo. This indicates that the company is a DSA member. 
 
The Direct Selling Association was founded in 1965 to promote the highest standards of consumer protection in direct sales. Direct selling continues to offer a convenient way of shopping at home. Direct sales accounts for £1.6 billion worth of sales per year. 
 
 
 
Key features of the DSA Code 
of Practice for Consumers: 
 
The advantages of purchasing from a DSA member are: 
DSA members comply with a consumer code 
Members' compliance with the DSA code is vetted by an independent Code Administrator 
Customers have a level of protection that exceeds their legal rights 
The protection covers purchases of any value and whether or not the sale was solicited or unsolicited 
On the rare occasion when a consumer does have a complaint that needs to be referred to the DSA complaint resolution service, the independent Code Administrator's adjudication is binding on the DSA member, whilst not incurring any cost to the complainant 
 
 
Code of Business Conduct 
All independent Direct Sellers of Member Companies are  
protected by The DSA Code of Business Conduct which covers the fair and honest promotion of independent business opportunities in Direct Selling. 
 
The Code provides protection of investments in business opportunities, that exceed those demanded by law. The code is administered by the DSA's Independent Code Administrator. 
 
 
 
Key features of the DSA Code 
of Business Conduct: 
 
Demands truthfulness and openness in all recruitment advertisements 
Prohibits unreasonable investments 
Demands proper contracts, contract cancellation rights and product buy back rights that exceed those demanded by law 
Demands the provision of adequate basic training as part of any initial investment 
Demands the prompt payment of commissions and bonuses and provision of regular and comprehensive statements of account 
 
Consumer Code of Practice 
Code of Business Conduct 
 
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