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What is Direct Selling? 

Direct selling is a method of marketing and retailing goods and services directly to the consumers, in their homes or in any other location away from permanent retail premises. It is usually conducted in a face-to-face manner – either where products are demonstrated to an individual , or to a group or where a catalogue is left with the consumer and where the direct seller call as later to collect orders. Unlike direct marketing or mail order, direct selling is based principally on personal contact with  
the customer. 
 
Multilevel Marketing (MLM) or Network Marketing 
 
Many direct selling companies, both person-to-person and party plan, are now organised on multilevel principles. This is where direct sellers are given the opportunity, in addition to the rewards from making personal sales, to build their own sales teams. In doing so, they are able to receive additional rewards that come from the sales achieved by those they have recruited trained, helped and motivated.  
 
Direct selling is now firmly established as a recognised channel of retail distribution around the world, with many multinational companies operating in over 170 international markets. In 2012, worldwide direct sales were estimated at more than $167 billion a year and provide earnings opportunities to over 91.5 million direct sellers. In the UK, over 400,000 people are involved with direct selling. It is a vibrant, growing industry offering a flexible earning opportunity to all, whatever age, culture, gender or ability. 
 
Today, shoppers have access to just about any product or service through direct selling somewhere in the world. Many people think of cosmetics, cleaning products and systems, nutritional products and homewares as products that are available through direct selling, but there are many other products such as kitchen items, cookware, jewellery, clothing, spa products, scrapbooking supplies and many more. Visit our Members listing to find out more about UK companies and products sold. 
There are lots of benefits when you choose to shop with a direct seller: 
 
You can try and test the products you are interested in before buying them 
Your consultation can be tailored to your exact requirements 
Consultations take place in a relaxed, friendly environment and the timing is flexible 
The products are delivered to your home 
You have the right to cancel the order within a given period 
You have direct personal contact with the seller 
Your purchases are guaranteed 
You have access to personal after sales service 
 
Main direct selling methods: 
 
person-to-person:  
usually by prior arrangement or introduction, an explanation or a demonstration is given by a direct seller to a customer and the customer’s family; 
 
party plan:  
selling through explanation and demonstration of products to a group of prospective customers by a direct seller, usually in the home of a hostess who has invited other people for that purpose. 
 
 
 
 
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