The UK Direct Selling Association has been named European Direct Selling Association of the Year for its work in promoting and supporting direct selling.
The DSA beat off 27 other national DSA's to win the award at the European Direct Selling Association (Seldia) Annual Conference.
The UK DSA team, led by new Director General Lynda Mills, was praised for broadcasting positive messages about direct selling and showcasing the industry to new sectors including under 25's, men and over 50's. The association's work to support member companies with initiatives such as the DSA annual conference, awards, seminars, advice and education were also highlighted.
Lynda Mills, Director General said, "The UK DSA team are truly passionate about direct selling and we are thrilled to have been named European Direct Selling Association of the Year. Direct selling is booming in the UK with over 400,000 people involved in the industry and we are committed to helping both these individual direct sellers, and our 60 member companies to thrive."